Your social media bio is very important. It is your online first impression. It can be the difference between a potential follower staying on your profile for awhile and them leaving immediately. To help you make the most of those 140-160 characters here are my 5 major keys for writing a killer bio.
- Fill it in. Your bio should always be as complete as possible. If you are given blanks to fill out make sure they are all complete. (ie name, location, website). If you have 160 characters use them all! Think of this as your elevator pitch.
- Tell what you do. Including your title and employer can enhance your profile if it adds to your brand. For example if you blog but you also are a freelance contributor to Essence Magazine that gives your writing major credit. Or if you're a beauty blogger who works at MAC. These positons show that you have an inside view of what you write about. Authority is queen in the blogisphere so flex a little when you can.
- Use keywords. Having "blogger" in your profile is great but what do you blog about? You only have a few seconds to catch someone's eye, so grab their attentions with words your followers care about like "fashion" "style" "natural hair" "food" etc. Knowing your audience is key to selecting the perfect keywords for your bio.
- Customize. Your bio should be a mix of personal and professional. It should show your personality but also let people know that you take what you do seriously. My suggestion is to write it like you would write a blog. This give readers a chance to hear your voice even if they haven't read your blog.
- Avoid buzzwods. These are any of the fluff phrases like "networking ninja" "hustler" and "team no sleep". They are vague at best and don't add anything to your bio. It's also best practice to avoid hashtags (on Instagram). They aren't clickable in your bio so therefore they're unnecessary.
If you don't think your bio is perfect, don't sweat. It takes most people 5-10 rewrites before they get something that they think is right. One thing to keep in mind when crafting your text is that not all bios are created equal. Each platform is used differently so your bio will need to be tweaked to fit the audience and feel of the platform. [insider tip] Want your bio to be formatted a specific way? Write it in a separated doc (ie: notepad on your phone) and then copy and paste it to your profile.