5 Take Aways From our Instagram Workshop

Instagram has become a key marketing tool for bloggers and businesses alike. Because of this we felt it was really important to provide our tribe with the opportunity to learn some pro tips on bringing their best, branded selves to social media. 

Our host for this event was Hannah Kerr of  Since meeting her, she has created a clear direction for her blog and distance parameters for her brand. Watching her grow made it a no-brainer when selecting a workshop host. 

During the workshop she dropped quite a few gems that we had to bring to the blog. Wish you all were there, but here's what you missed.

1. Get Organized

Hannah has organized the photo albums in her phone to work better than any app can. Get like her and create cover photos for your albums.

2. Pick your palette

- A color pallete helps add visual consistency that your audience will come to associate with your blog.

3. Type how you talk

- When creating captions or typing text graphics be sure to use your authentic voice. This helps your audience get a feel for who you really are and vibe with your personality.

4. Get your apps on point

- Apps can make a huge difference in your brand quality. Apps like VSCO add professional editing to your photos and Canva can be a great tool to help bring your brand to life when it comes to color and text consistency.

5. Stay abreast on your analytics

- First, if you don't have a business page set up get one. The back end analytics on Instagram are very helpful when it comes to knowing what type of posts your audience is most responsive to AND when is the best time to reach them.


Social Media Bio

Your social media bio is very important. It is your  online first impression. It can be the difference between a potential follower staying on your profile for awhile and them leaving immediately.  To help you make the most of those 140-160 characters here are my 5 major keys for writing a killer bio.


  1. Fill it in. Your bio should always be as complete as possible.  If you are given blanks to fill out make sure they are all complete. (ie name, location, website).  If you have 160 characters use them all! Think of this as your elevator pitch.
  1. Tell what you do. Including your title and employer can enhance your profile if it adds to your brand. For example if you blog but you also are a freelance contributor to Essence Magazine that gives your writing major credit. Or if you're a beauty blogger who works at MAC.  These positons show that you have an inside view of what you write about. Authority is queen in the blogisphere so flex a little when you can.
  1. Use keywords. Having "blogger" in your profile is great but what do you blog about? You only have a few seconds to catch someone's eye, so grab their attentions with words your followers care about like "fashion" "style" "natural hair" "food" etc.   Knowing your audience is key to selecting the perfect keywords for your bio.
  1. Customize.  Your bio should be a mix of personal and professional. It should show your personality but also let people know that you take what you do seriously. My suggestion is to write it like you would write a blog.  This give readers a chance to hear your voice even if they haven't read your blog.
  2. Avoid buzzwods. These are any of the fluff phrases like "networking ninja" "hustler" and "team no sleep".  They are vague at best and don't add anything to your bio. It's also best practice to avoid hashtags (on Instagram).  They aren't clickable in your bio so therefore they're unnecessary. 


If you don't think your bio is perfect, don't sweat. It takes most people 5-10 rewrites before they get something that they think is right. One thing to keep in mind when crafting your text is that not all bios are created equal. Each platform is used differently so your bio will need to be tweaked to fit the audience and feel of the platform.  [insider tip] Want your bio to be formatted a specific way? Write it in a separated doc (ie: notepad on your phone) and then copy and paste it to your profile. 


Tweeting by Numbers

Be honest, how many of you actually look at your Twitter analytics? How many of you didn't even know that Twitter offered analytics?

Twitter analytics is an amazing free tool that shows you how well your tweets are doing, who is engaging, how you've grown, and who your audience is.  The data is incredibly detailed down to your top tweet and top mention. 

This tip is short and sweet but it requires you to do a little homework. Head over to, log in to your twitter account, and really dive in to all the information that is provided to you.

When you log in you will be on the home page that contains a summary or your tweets.  At the top, above your profile picture, are the navigation tabs.  Take some time and really pay attention to what these number mean.  See which tweets of yours get the most engagement. Check out who exactly your followers are.

These stats will help you to created content that your followers will engage with and even show you when the best time to put it out is.  You can also grab a few analytics on your phone by clicking "view Tweet activity" located underneath each tweet.

I really hope you enjoyed this tip and find a lot of Twitter success from using it.

If you have any questions or would like any assistance with understanding your Twitter numbers email


Making Instagram’s Changes Work For You

Since it's induction Instagram's new algorithm has had users (influencers, brands, and bloggers alike) scrambling to figure out how to stay in front of their followers.  Gone are the days of perfectly timed posts.  Now, instead of using chronological order, Instagram's timeline is configured to show the most popular posts first.  

Why'd they make the change you ask?

Instagram reps say that before the change users were missing 70% of their feed.  The new algorithm is said to show the moments a user finds most important. 

At first knowledge of this news, many Instagram users urged their followers to turn on post notifications.  This idea sounded great in theory, but it neglected the fact that engagement is King.

The more engagement (likes and comments) your posts get the more likely they are to appear in your followers’ timelines. 

So how do you get more engagement? 

Well aside from cross promotion (which I hope you all are doing), another Instagram update has been rolled out to help businesses and brands know and grow their audiences.

Instagram business page is a dope update to the app that is geared toward helping users cultivate the amazing content that their followers want. Two major differences in the regular and business profiles are the contact button and insight section.  With the contact button, users can reach out to you by your choice of email or phone call- Hello quick and easy brand contact!

The insight button is a whole different type of awesome. With one click you can have an overview of your top posts, your followers, and your engagement.  Insight also presents graphs of what days and time your followers are logged into Instagram.  The best use of these metrics is to see which posts resonate best with your followers.  This will help you create more relevant, likable, top of the timeline content.

For more social media updates, training, be sure to join the collective.